Digital and Social Media Marketing

Digital and Social Media Marketing

Authors: Dr. Shailendra Singh Chauhan, Dr. Pooja Bhatia, Dr. Ved Prakash,
Format: Paperback | Genre : Information Technology | Other Book Detail

"Digital and Social Media Marketing" is a comprehensive guide that explores the ever-evolving landscape of marketing in the digital age. This book delves into the strategies, techniques, and tools essential for successful marketing campaigns in the context of online and social media platforms. It caters to a diverse audience, but students, in particular, can find immense value in its content. Here's why students may choose to read this book

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Dr. Shailendra Singh Chauhan

Dr. Shailendra Singh Chauhan

Dr SS Chauhan is presently working as Director at Babu Banarsi Das Institute of Technology and Management, Lucknow. He is, a 1998 Mechanical Engineering graduate from the Marathwada University, M.S India, completed his M. Tech. in System Engineering from Dyalbagh University, Agra, India, and Ph. D from UPTU University, Lucknow 2011. Upon completion of his B. Tech degree, he started his academic journey from Hindustan College of Engineering & Technology, Farah Mathura as a lecturer. After 4-years of work experience with Sharda Group of Institutions, he joined IEC College of Engineering, Greater Noida as a Sr. Lecturer. He was actively involved for the overall development of IEC as a Dean Planning & Development. Prof Chauhan also served as Head of the Department of Mechanical & Automobile Engineering at IEC during his tenure. Prof. Chauhan is actively involved in teaching-learning process and taught more than 20 subjects in his 25 years teaching career. He was the member of Board of Studies (UG/PG Courses), Mahamaya Technical University Noida. He has Joined Skyline Institute of Technology and Management, Greater Noida in the year 2014 as a Director. He is well versed with accreditations (NBA, NAAC) and the Rankings Framework, and he works directly with industries and organisations to improve students' employability skills. He has more than 25 research publications in reputed journals/conference proceedings, and 09 patents published and 01 granted.

Dr. Pooja Bhatia

Dr. Pooja Bhatia

Dr. Pooja Bhatia is working as Professor and Head in MBA department at Babu Banarsi Das Institute of Technology and Management, Lucknow. Dr Bhatia is PhD in Rural Marketing, MBA in Marketing, MA in Women Studies, LLB in Criminology, NET in Management and Women Studies. She is also pursuing LLM currently. Her Areas of Interest is in Marketing Management, Digital Marketing, Rural Marketing, Business Communication, Women Studies, Criminology, Labour Laws, Corporate Laws, Business Laws, Personality Development and Soft Skills. Dr Bhatia has 15 years of Teaching experience and 1 year of Industrial Experience at Standard Chartered Bank, Luck now and handled various administrative responsibility throughout her career. Practiced in the capacity of Advocate in the Hon'ble High Courts, Lucknow. She has 15 Research Papers published in National and International Journals. Two scholars awarded PhD under her guidance from University of Babu Banarasi Das, Lucknow. She has received FESCA award for her contribution in the eld of education. She is member of various social Committees for the Upliftment of women.

Dr. Ved Prakash

Dr. Ved Prakash

Dr. Ved Prakash is working as Assistant Professor in Department of Management at Babu Banarsi Das Institute of Technology and Management, Lucknow. Dr Prakash is Ph.D. in Banking industry, MBA in Finance and Marketing. His Area of Interest is in the eld of Marketing Management, Accounting and Financial analysis Digital Marketing, Financial Management, Project Management, Security Analysis, Operation Research. He has total 8 years of Teaching experience and 2 years of Industrial Experience at Sukhbir agro energy limited. He has 8 Research Papers published in National and International Journals and 9 Paper Presented at national and international conferences.