A text book of Pharma Marketing Management

Authors: Mr. Patel Mineshkumar Ashvinkumar, Mrs. Shikha Kaushik, Dr. Ghanta Vijaya Kumar, Dr. Shaik Shabbeer, Dr. Mohd. Shahid Khan,
Format: Paperback | Genre : Pharmaceuticals | Other Book Detail

Every company relies on the creation and sale of products or services to stay aoat. In order to meet their obligations to their constituents, businesses focus on both of these critical functions. It is every manufacturer's mission to provide awless goods that completely meet customer requirements. Simply putting a product on the market does not make people feel compelled to go out and buy it. Therefore, marketing is essential for product sales. In the broadest sense, marketing is all about meeting customer needs.

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Mr. Patel Mineshkumar Ashvinkumar

Mr. Patel Mineshkumar Ashvinkumar is working as an Assistant Professor, Department of Pharmacology, Saraswati Institute of Pharmaceutical Sciences, Gandhinagar, Gujarat. He Has published more than 15 National and International Papers in reputed journals (SCI/ Scopus). He has held more than 12 Patents till date Granted. He has been associated with Quality Pharmacy Education as an Academician and Researcher for the past nine years. He has guided various students for their M. Pharm and Pharm. D. He is Serving as a Reviewer for many Elsevier’s, STM & Bentham Journals. He is also held BLS (Basic Life Supporter) Provider by American Heart Association, USA. He is also an active Member of IPGA, APTI & ESMO.

Mrs. Shikha Kaushik

Mrs. Shikha Kaushik is an Assistant Professor in the Kiet School of Pharmacy at KIET Group of institutions, Delhi-NCR, Ghaziabad, deeply interested in drug design and development along with pharmaceutical marketing. She has published a number of articles on the related topic. She has work experience in national and international pharmaceutical firms like Ranbaxy, and Henley Industries. She has recently presented her work on an international platform in Denmark. She is also intensively working in research areas related to drug design in her institution. Her experience in pharmaceutical sales and marketing has added value to this book for young pharmacists.

Dr. Ghanta Vijaya Kumar

Dr. Ghanta Vijaya Kumar working as professor and HoD in the department of pharmacy practice in KVSR Siddhartha College of Pharmaceutical Sciences possess a vast experience of more than 20 years of teaching and hospital experience. He has an active role in NAAC accreditation process as IQAC coordinator. He possess tremendous teaching and managerial skills and has an overall friendly relationship with faculty and students. He handled many national and international workshops and has good communication skills, interpersonal behaviour and a great motivational team work

Dr. Shaik Shabbeer

Dr. Shaik Shabbeer Presently working as an Associate Professor & HOD department of Pharmaceutics, Nalanda College of Pharmacy, Cherlapally, Nalgonda. He has 10 National and international publications in various reputed journals. He guided 25 PG and 40 UG students.

Dr. Mohd. Shahid Khan

Dr. Mohd. Shahid Khan is presently working as principal at Maharishi Arvind International Institute of Pharmacy, Kota, Rajasthan. He has completed his B. Pharmacy and M. Pharmacy (Pharmacology) from Rajasthan University of Health Sciences, Jaipur, Rajasthan in 2011 and 2014 respectively and Ph. D. from Lords University, Alwar, Rajasthan in 2023. He is actively engaged in teaching, administration and service to the pharmacy profession and has more than 10 years of teaching and research experience in various institutes of high repute like IIIM, Jammu. He has good number of publications in peer reviewed scientific and professional journals.