Service Quality Interaction Quality Service Attitude Customer Satisfaction Hotel Industry
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Service Quality Interaction Quality Service Attitude Customer Satisfaction Hotel Industry

By: Chun-Min Kuo,
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This study used principal components as a method of extracting factors. In order to explain and label the factors, this study used the Varimax rotation to revolve the factor axis to make it clearer. Based on Hair and his collegues' (1998) suggestions, this study kept items with a factor loading above 0.5 to increase its construct validity. There were 4 factors extracted (eigenvalue > 1) from the 28 items of service attitude, with a 68.02% variance explained. Every service attitude variable had a clear factor loading on the four dimensions as shown in

Product Details

  • Format:Hardback
  • Edition:2020
  • Publisher:Mahi Publication
  • Language:English
  • ISBN10:978-93-89339-50-5

Product Description

This study used principal components as a method of extracting factors. In order to explain and label the factors, this study used the Varimax rotation to revolve the factor axis to make it clearer. Based on Hair and his collegues' (1998) suggestions, this study kept items with a factor loading above 0.5 to increase its construct validity. There were 4 factors extracted (eigenvalue > 1) from the 28 items of service attitude, with a 68.02% variance explained. Every service attitude variable had a clear factor loading on the four dimensions as shown in

About Author

Chun-Min Kuo

Chun-Min Kuo

(Chun-Min Kuo is a Distinguished Professor of the Department of Leisure Industry Management at National Chin-Yi University of Technology in Taiwan. She holds both bachelor’s and master’s degrees in tourism management and a Ph.D. in International Business in Taiwan and an Ed.D. in Education Leadership in USA. Dr. Kuo’s early experience in the hospitality led her to teach hospitality management for over twenty years and to author 14 textbooks related to hospitality operations including hotel management, hospitality marketing, front office operation, housekeeping operation, hospitality, and tourism research, and more than 85 academic papers and reviewers of international journals. She was both directors of Hotel Management and Leisure Industry Management Department. Also, Executive Supervisor of Chinese Tourism Management Association and Executive Director of Chinese Agriculture Development Association etc.)

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