Strategic Orientations and Business Performance: Evidence from Republic of Yemen

Authors: Jaynal Uddin Ahmed, Abdullah Haider T. S.,
Format: Paperback | Genre : Business & Economics | Other Book Detail

Business organizations in both service and industrial sector are facing several challenges such as the lack of economies of scale, severe resource constraints, limited geographic market presence, limited market image, scarcity of professional managers, decision-making under imperfect information conditions, little specialized management expertise and a mixture of business and personal goals. Thus, in order to face these challenges, firms need to develop strategic capabilities that ensure proactive identifying and exploiting opportunities for acquiring and retaining profitable customers through developing their innovative approaches to risk management, resource leveraging, and value creation. A firm's strategic orientations are strategic capabilities that can collectively enhance performance advantage. In other words, firms that are able to align different strategic orientations over their competitors achieve sustainable competitive advantages, enhancing performance and growth. Entrepreneurial, market, learning, and networking orientations are interrelated constructs with mutually dependent influence on a firm's growth and performance. The present book is reinstated around the fundamental issue to orient themselves in order to achieve and sustain superior performance on the basis of strategic orientations of manufacturing firms in Yemen and assessed the effects of these orientations on business performance.

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Jaynal Uddin Ahmed

Jaynal Ud-din Ahmed, completed his M.Com (Accounting & Finance), Ph.D and a Master's degree in Law (LL.M). He has completed successfully four major research projects - one from UGC and three from ICSSR, New Delhi. Prof. Ahmed has published around four and half dozen research papers in international and referred journals besides eleven number of research based books. He has also edited eleven number of books to his credit. As a part of his academic hobby, Dr. Ahmed organized a number of seminars, symposium, workshop, refresher courses, MDP and EDP. He is actively involved in supervision of doctoral level theses and guided nine number of PhD dissertations. He has presented research papers and has delivered lectures as resource person in various international, national and regional level seminars and conferences. Prof. Ahmed is the Chairman of North Eastern Management Association. He is devotedly involved in various socio-economic and research institutions in India and abroad. He is member of various academic and professional bodies. He is actively engaged in teaching and research for over eighteen years. He has worked as various administrative capacities of the university throughout his carrier. Prof. Ahmed visited many countries for his academic pursuit. At present, he is holding the position of Professor in the Department of Management at North-Eastern Hill University, Tura Campus, Meghalaya, India.

Abdullah Haider T. S.

Abdullah Haider Thabet Shamsan, has completed his graduation (Business Administration) from Sana'a University, Yemen and postgraduation from Osmania University, Hyderabad India. He obtained a Ph.D. degree in Management from North-Eastern Hill University, Meghalaya, India. His areas of interest are strategic management, strategic marketing, entrepreneurial marketing, entrepreneurship, project management, six sigma and quality management. Dr. Abdullah Haider T.S. is engaged in teaching and research for over eight years and has published several research papers in U.S, U.K and India-based research journals. He is also engaged in consultancy and training and had provided consulting and training services to many companies and SMEs in Saudia Arabia, Republic of Yemen, Oman and many other MENA countries. He is devotedly involved in various socio-economic and research institutions, and is a member of various professional bodies.